marketing
The Hype New Streetwear Brand to Buy and Flip Is... Lidl
Lidl's streetwear-inspired collection is reselling like hotcakes, proving the power of scarcity marketing.
Piggybacking Is the Viral Marketing Trend Putting Tat on Your Timeline
"Get yourself an Ocean Galaxy Light" is the equivalent of tweeting "wow, this blew up, check out my Soundcloud". But does it work?
BANG Energy Threw a Dance Party During the Coronavirus Outbreak to Launch a Drink Called ‘Noo-Fusion’
Employees were required to attend or else take paid time off.
How Big Companies Spy on Your Emails
Multiple confidential documents obtained by Motherboard show the sort of companies that want to buy data derived from scraping the contents of your email inbox.
Out of Respect for Kobe Bryant, Planters Will No Longer Kill Mr. Peanut
You thought it couldn’t get any dumber. It did.
A Mobile Phone Store in Tamil Nadu Is Now Offering Free Onions With Every Purchase
As onion prices skyrocket across India, this store’s genius marketing strategy has resulted in increased footfalls and sales.
Please Stop Trying to Pay Me to Advertise Fake iOS Jailbreak Websites
An internet marketing firm asked me to promote a series of fake iOS jailbreak sites, including ones for jailbreaks that don't actually exist.
'Sleazy' Sex Toy Stores Are a Force of Good
If an Instagram-chic, internet-only adult store is your jam, go for it. But feminist and LGBTQ-friendly brick-and-mortar stores offer inclusive education and community support you can't always find elsewhere.
Kyoto Government Under Fire for Paying Celebrities $9,000 to Promote the City
The plan backfired because they didn’t disclose that their posts were sponsored.
What Would Jesus Eat? How a Sketchy 'Biblical' Diet Was Sold to MAGA America
Inside the rise and fall of a popular diet marketed as "Donald Trump’s Plan to Make America Thin Again."
Turns Out Celebrities Aren't That Great at Selling Weed
Snoop Dogg, Ghostface Killah, and… Martha Stewart? As the legal weed market expands, brands want famous faces to promote their products, even if they’ve never smoked a joint in their life.
How Diet Coke Helped Me Embrace My Gay Identity
My love of Diet Coke has as much to do with identity—in my case, expressing femininity and rejecting heterosexual norms—as it does taste or health.