Everybody hates bike helmets. They’re bulky and funny-looking, and people often don’t wear them, and then sometimes end up smashing their unguarded domes on hoods of cars around the world. But now, since bicycling has now firmly been adopted by that trendsetting class of young urbanites everyone loves to go on about, there is a renewed interest in either disguising them or making them more fashionable.
So, the fine designers at Hovding have come up with this—a so-called “invisible helmet” that’s really more like an airbag for your head. The idea’s been floating around for a bit, but Hovding was just featured in GE’s Focus Forward film series.
