Kendrick Lamar’s new album To Pimp a Butterfly is a journey in many ways. But one place that Kendrick Lamar will always be helping us, the world of listeners, travel to, is his home of Compton. And with the video for “King Kunta,” the album’s latest single and its swaggering, shit-talking, funky-as-hell highlight, he does exactly that.
The video premiered this afternoon via a billboard in Times Square, with the immediate effect of bringing Compton to New York and, conversely, bringing a bunch of European tourists who thought they were headed to the M&M store to Compton. It was dramatic! It was a big deal! But in case you weren’t walking down Broadway at 6 PM today, here is the video, for real:
Videos by VICE
Follow Kyle Kramer on Twitter.
