The swirling, colorful face of IBM's Jeopardy-machine Watson is part pure representation—of answer confidence, for example—part branding, and, to hear the creators tell it, art. Personally, I think it would have been best to line up Watson's 10 server racks onstage to, you know, keep things "honest," but TV is TV.Related:
Reach this writer at michaelb@motherboard.tv.Image: Motherboard
IBM’s greatest marketing plan ever has its final Jeopardy showdown tonight. Um, check local listings, if those still exist.