Norwegian producer Henrik the Artist wants to be your best friend. Every virtual footprint he leaves on the internet radiates with warm openness. “True friends are never apart, maybe in distance, but never by heart,” he writes in his Twitter bio, a sentiment that carries into his bouncy electronic solo releases and his work in the Scandinavian pop collective Rytmeklubben. After making many friendships with other artists online—Ryan Hemsworth and LIZ to name a few—Henrik demonstrates his social skills with a lovable new song called “Pedi Maxx.” The track combines hyper beats and sugary sweet synths reminiscent of PC Music affiliate SOPHIE. Chipper claps, rattles and güiro strokes fill in the gaps, emanating a playful energy that Henrik so often puts forth in his work. If Barbie wanted a song to play on a spa day, this would be her go-to choice.
The single is to be released along with a colossal compilation of 22 remixes from Henrik’s extensive friend list—including DJ Karaoke, GRRL, and more—on October 10 via Velkro.
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Henrik has also shared a poem about the single—an ode to Diet Pepsi with “no sugar, too good to be true”—that you can check out below along with the track.
Peddi Max
by Henrik the Artist
dripping dew
on a cold container
black and blue
and white and red
a crack
now bubbles
in a fizzy feeling
a tingly sensation
that lies ahead
maximum taste
but yet no sugar
too good to be true
though it has been said
that bubbles in bottles
and bubbles in cans
gather around us
from the love
we spread.
