Jai Paul is back! Well…sort of. He might be back soon. Last night, a mysterious new website titled Paul.Institute emerged online, and it was later confirmed that the site had been launched by none other than Jai Paul and his equally musical brother A.K. Paul. So, what exactly is going on?!
For now, it’s not quite clear what the project will actually be, whether it’s a collaborative music release, a record label, a clothing line of slighty altered vintage Chelsea home shirts, or just a massive tease. When you go onto the site, you are asked to enter your phone number. You are then sent a code, which can be entered into the site, and then you are sent a text that says, “You are now enrolled. Please save this number for future contact.”
Videos by VICE
We’ve been in a Jai Paul frenzy ever since he unleashed his debut track “BTSU” in 2010, and it’s mind-bendingly beautiful follow-up “Jasmine” a whole two years later. There was then a whole load of frustrating Jai Paul album conspiracies in 2013 that are way too long to get into right now, but you can read all about it here. The Paul brothers were then pictured with Miguel a year later (evolving into the album track “FLESH”), and AK began working on music with NAO and Jones, leaving us all barking questions into the infinite void.
In short: WHAT IS GOING ON JAI PAUL? WHAT THE FUCK IS GOING ON? ALSO, BRING US FRANK OCEAN!
