Hair Die make music that’s reminiscent of Martha and the Muffins’ “Echo Beach”, if it was put through a Cold War-era, post-punk compressor. The band consists of three brothers with gorgeous hair and a frontwoman Alys with a sleek of Blondie, Martha and Kim Wilde to boot, if they were into war-machines. The clip, directed by Joel Burrows and Arca Bayburt, has levels of kink, destruction and beauty, the type of destruction that ‘Backburning’ is all about.
As the band explained to i-D, the track “Backburning” is about “getting rid of the stuff in your head that you don’t need, making space for new things to grow.” Interested in magnifying an internal conflict, the band created a life size military tank, based on the Russian T-72B3M/B4 model, and demonstrated burning it for the clip. It’s a grandeur act for a band that makes retrained post-punk music, but it is oh so Cold War.
Videos by VICE
Follow Hair Die on Facebook.
