Young winos, rejoice!
Whether you live for that 2 Buck Chuck or religiously follow Robert Parker’s Twitter feed like Fantasy Football rankings, wine culture is dramatically shifting into a whole new era.
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Last year, millennials drained 42 percent of all wine in the US, and it wasn’t at keg parties. According to a report by the Wine Market Council, 79 million Americans between the ages 21 to 38 drank 159.6 million cases of wine in 2015—an average of two cases per person.
But unlike other straightforward booze such as beer, you’ve still got to know a thing or two about those grapes, and it can often feel deeply intimidating. Chef Kris Yenbamroong of award-winning LA Thai restaurants Night + Market and Night + Market Song sure does, but the restaurant owner has an unusual perspective on where wine culture is moving.
On the latest episode of MUNCHIES: The Podcast, I’m drinking chilled rosé with Yenbamroong as he describes the new generation of young winemakers who are changing up the cultural bullshit that comes with wine drinking.
So tune into the podcast, subscribe on iTunes if you can dig it, and tell your friends to do the same. And check back in two weeks for the next episode when we talk to Andrew Ti, comedian and host of the website and podcast, Yo, Is This Racist?, about cultural appropriation in food.
