Earlier this month, Nite Jewel a.k.a. Ramona Gonzalez released her third album, Liquid Cool—four years after her last. The electro-pop collection is a welcome return for the LA artist, digging into an eerie, atmospheric sense of desolation with tracks like “Running Out of Time” and “Was That a Sign.” The album floats on a dark, synth-swooned wave of melancholy.
Below is the premiere of the video for “Boo Hoo” a video which loops its visuals as much as Gonzalez circles back on her ethereal lyrical refrains.
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“Directed by Emilia Kurylowicz (Polish-born, Berlin-residing), this video was shot in the middle of the night, in various locations in Los Angeles,” explains the singer. “Emilia and I wanted to take the idea of water and tears and re-contextualize for an urban environment, hence the beach look, the mermaid-esque look, and the car washing. What does crying look like in an urban, industrial wasteland?”
Watch the synth-pop singer sip champagne slurpees and let her dance get interpretive below.
Nite Jewel Tour Dates
6/29 – Los Angeles, CA – El Cid
7/6 – New Haven, CT – BAR
7/7 – Brooklyn, NY – Baby’s All Right ^
7/8 – Toronto, ON – The Garrison
7/28 – San Diego, CA – Soda Bar
7/30 – San Francisco, CA – Brick & Mortar Music Hall
^ w/ Starchild & The New Romantic
