Pizza Hut Will Pay a College Sports Fan $50k to Wander Around the US Eating Pizza

Nothing says “athleticism” quite like eating pizza with a tater-tot or garlic-knot crust.

But like many other fast food giants, Pizza Hut is scrambling to find ways to sell their product to savvy, misanthropic Millennials, and that will now include targeting athletic college students.

This week, in an apparent attempt to woo young people, the Hut announced that it was on the hunt for the “Pizza Hut All-American” to go on an “epic adventure” across the US. Their mission will be to attend as many Division 1 games as possible and, of course, document the year-long trip on social media in order to get some eyeballs for Yum! Brands.

The gig pays $50,000 for one year of work, during which the Pizza Hut All-American will technically work as an independent contractor, and is being billed as the “opportunity of a lifetime” for the “ultimate college sports fan.”

Not surprisingly, the job is the result of a partnership between Pizza Hut and the NCAA, and was “facilitated through” CBS Sports and Turner—who manage NCAA’s Corporate Champion and Partner program. In other words, the candidate will get a crash course on how to hawk a corporate agenda through social media, which will probably serve them well in the future.

And what else do Millennials love, besides pizza, college sports, and DJ turntables? Tattoos, that’s what, which is presumably why Pizza Hut UK just announced that they are developing the “world’s first pizza-ordering tattoo.”

It’s essentially an illustration of a pizza with a QR code—pre-programmed with topping choices—that uses your location to find the location closest to you for pick-up. It might as well be a bar code on your neck. And is it really that much easier than picking up the phone for a delivery?

Meanwhile, arch-nemesis Domino’s continues to test drone technology in an effort to deliver pizza with military-industrial accuracy.

And while everyone is worried on NSA and PRISM, we should really be keeping an eye on pizza companies.