Food

Pizza Hut’s New Pizza Box Transforms into a Movie Projector

Pizza boxes are good for transporting pizza and making graffiti stencils and sometimes presenting genitalia in porn, but they haven’t been particularly good at doubling as movie projectors until now. The Verge pointed out that tirelesspizzainnovators Pizza Hut just released a limited run of pizza boxes which, with help from your iPhone, can transform into DIY film projectors. The boxes, called “Blockbuster Boxes,” are only available in Hong Kong right now. The pizza boxes come with a tiny pizza table which can hold your iPhone, as well as a lens to boost your phone’s screen and display it in all its dim, blurry glory across a wall. Each box also has a scannable QR code to download one of four different movies.

It’s unclear what movies Pizza Hut is giving away, except that there are four different genre-specific boxes with four different films: a scary one, a comedy, a romance, and an action flick. It’s doubtful that Pizza Hut would be giving away any genuinely decent movies for free on a pizza box—the action one is probably something as heinous as Ballistic: Ecks vs. Sever—but that’s OK since the video quality will probably be pretty low filtered through a glass lens and projected onto a wall, and it’s unlikely you’ll be able to hear anything since your phone speaker will be hidden inside a closed cardboard box. Keep on innovating, Pizza Hut. Not every new invention will be as revolutionary as stuffing cheese into crusts, but we appreciate your continued attempts to test the creative limits of the pizza form.

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