This article originally appeared on Amuse.
Much to the dismay of would-be Warhols, Polaroid announced they’d gradually be ceasing production nearly 10 years ago. Today though, there’s good news for lovers of the world’s most flattering photo form: Polaroid Originals have announced the launch of a new analogue instant camera, the OneStep 2.
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The launch coincides with the 80th anniversary of Polaroid, founded by Edwin Land in 1937. Oskar Smolokowski, CEO of Polaroid Originals said, “The past years have seen a strong revival of analogue instant photography. This growing demand goes beyond nostalgia. In today’s fast-paced, digital world a tangible object outside of your phone screen becomes a valued artefact. It’s also completely unique and impossible to reproduce.”
Fridges and fashion moodboards rejoice!
