With sales of Kalashnikov’s firearms severely impacted by sanctions imposed by the US last summer against the Russia-based company, the gunmaker has since rebranded its firearms as “weapons of peace.”
VICE News traveled to Kalashnikov’s headquarters in Moscow to speak with its new CEO Alexey Krivoruchko about the impact of sanctions on his company. We also met with the public relations agency heading up the campaign to find out more about the rebranding of its famous assault rifles.
Videos by VICE
Watch “Guns in Puerto Rico: Locked and Loaded in the Tropics”
Read “As Arms Sales to the Middle East Increase, Exporters Compete to Make a Killing”
Read “Inside the Makeshift Weapons Workshop That Keeps Libya’s Militias Armed”
