How do you like your meat salted? In 2017, there’s surely only one answer: the Salt Bae way. Seasoning just isn’t seasoning anymore unless it has dusted the bronzed forearm of Turkish chef Nusret Gökçe, Internet sensation and co-owner of steakhouse chain Nusr-et. In a world that is trying to reduce its consumption of dead animals, he appears to be on a one-man mission to make meat sexy again.
For those not yet familiar with Salt Bae (where have you been?), it was the nickname given to Gökçe after his Instagram videos shot to viral fame last month. People all over the world fell for his tight t-shirts, “extra” meat slicing skills, and theatrical manner of salting.
In the short time since then, he has inspired a dance, a cake tribute, become a celebrity favourite (Rihanna and Ben Affleck have both been pictured wearing t-shirts bearing his image), cooked for Leonardo DiCaprio, and teased fans with rumours of a London restaurant opening.
Let’s face it, you haven’t lived until you’ve seen the video of him caressing marinade into an animal carcass as though it were a cherished lover, roses protruding from where its anus once was.
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