Image: Google
Google has a new logo, so get excited.The company said it updated its logo to be more reflective of today's mobile-dominated computing environment, "and shows you when the Google magic is working for you, even on the tiniest screens."The current incarnation, which was first introduced in 2013, will "soon" be replaced with this new logo across Google's properties, though the company was not specific as to when we'd see the change. (The doodle on the homepage today, which shows the old logo being erased and the new one written in chalk, suggests it will be a quick rollout.)Jordan Pearson: why google is transitioning into a division of fisher price is a mystery to me thoughDerek Mead: it looks like something from the berenstein bears, which is nice because it makes me thing the Goog is up on their conspiracy memes but also makes me wonder how much latent guilt a multibillion-collar conglomerate has to try to butter people up with a typeface stolen from one of Arthur the the teen aardvark's sweatersVicki Turk: did they make the font so clear so it can be used on tiny devices like smartphones and smart contact lensesAdrianne Jeffries:Vicki Turk: ooh thats funi love it nowKaleigh Rogers: I actually forget what the old logo looks likeVicki Turk: the old logo looks so old alreadyKaleigh Rogers: ugh I hate the old logoVicki Turk: omg look how old it looksVicki Turk: #teamnewlogoAdrianne Jeffries: it looks distinguishedVicki Turk: google doodle is redrawing the logo right now @AJAdrianne Jeffries: it's chalk because it's for babiesKaleigh Rogers: wait the e is crooked?I did not notice thatVicki Turk: i'm going from forgettable to "ooooh a gif!" back to forgettable againbut i still think old logo looks old and is for oldsDerek Mead: they're literally drawing the logo with chalkgoogle for kidsgoogle is a delightful companyLorenzo Franceschi-Bicchierai: you mean alphabet, @dm
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Since this is clearly Very Important, some of us here at Motherboard decided to opine on Google's new logo in our humble chat room.Adrianne Jeffries: google.com still has old logoi hate new logoNicholas Deleon: this changes everythingAdrianne Jeffries: i predict everyone hates itKaleigh Rogers: people don't like changeSarah Emerson:they should bring back the exclamation point!Derek Mead: what does it look likecan someone drop a screenshotLorenzo Franceschi-Bicchierai: it looks like crap. literallyAdrianne Jeffries:Adrianne Jeffries: my reaction is: i hate it and i think everyone will hate itthe L is too close to the second g and eVicki Turk: the gut reaction is to hate itJordan Pearson: oh its fineVicki Turk: i think we will very soon forget about itLorenzo Franceschi-Bicchierai: i hate the capital GAdrianne Jeffries: it looks like playskoolVicki Turk: how often do you actually look at or notice the google logoAdrianne Jeffries: no people will be outraged until they change itSarah Emerson: that "e" is so jaunty thoKaleigh Rogers: My reaction is: I like it and everyone will forget that there was ever a different logo in like ten seconds. It's remarkable how viscerally humans resist change of any kind, even something as inconsequential as a corporate logo.Vicki Turk: i forgot about it as soon as @KR shared a cute animal picBREAKING: a division of Alphabet has a new logo. Story developing.
— Lorenzo Franceschi B (@lorenzoFB) September 1, 2015
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Jason Koebler: that G is lol but whatever i literally don't care at allKaleigh Rogers: it looks a bit like if I tried to make the new google logoKaleigh Rogers: I'm waning on this logo now @VTgoogle product walks into an ikea playpen [rubs chin] hmm yes good i will bank my multibillion dollar company on this pic.twitter.com/rnAifGeonT
— clinton n. (@clinton_ngn) September 1, 2015
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