influencers
The Strange Allure of Extreme Alpha Male Influencers
My social media is awash with outspoken men with bulging abs eating raw meat. Why do I find it aspirational?
Jack Wills Wants to Forget its Posh Past, But Will it Work?
Once the must-have clothing for young toffs, the fashion brand is trying to become relatable by bringing in the TikTok stars.
How Sun Tzu Became a Rise-and-Grind Icon
Across the Internet, hustle influencers and business bros are giddily touting ancient Chinese philosophy.
TikTok Star Arrested in Saudi Arabia Over Video with ‘Lesbian Undertones’
Tala Safwan, who has 4.9 million TikTok followers, had denied that there was any sexual subtext to a livestream she had posted with another woman.
Introducing: The Corporate Wellness Bro
He goes to Burning Man and microdoses shrooms to increase productivity at work. Say hello to the man who will ruin your chakras.
Why Are People Still Sunning Their Genitals?
Doctors have warned against exposing genitals to the sun, but a community of “alternative” health practitioners does it anyway.
What Coachella Influencer Parties Are Really Like
TikTok user Ruby Saracino went as a plus one to the invite-only Revolve Festival and documented the whole behind-the-scenes experience.
Leaked ‘Shill Price List’ Shows Wild World of Crypto Promos
A price list is spreading like wildfire and revealing how cryptocurrency influencer promotion works.
BeReal Is the App Challenging Instagram's Pursuit of Perfection
The social media platform is blowing up on university campuses everywhere – and for good reason.
'I Have to Watch My Back': ASMR Artists Are Getting Stalked and Doxxed
The harassment in the industry is so bad that one ASMRtist now carries a gun to protect herself. Others simply quit.
Russian TikTok Influencers Are Being Paid to Spread Kremlin Propaganda
An investigation by VICE News uncovered a coordinated campaign to pay Russian TikTok influencers to post videos pushing pro-Kremlin narratives.
No Vitamins, No Testimonials: Australian Wellness Influencers Face Tough New Laws
It isn’t totally banned, though.