This post originally appeared on VICE Canada
Ah, the Trailer Park Boys.
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For years, Ricky, Julian, and Bubbles have been the voice of Canada’s lost and stoned generation. Since 1999, the holy trinity of Canadian dope smokers has been giving us Rickyisms and teaching us valuable lessons.
Now, it seems that life is imitating art as the trio just signed a deal that will see them bring TBS branded weed to the public.
It doesn’t take rocket appliances to know that it’s probably a good move. I mean, who out there hasn’t wanted to smoke some of the driveway hash or grab a bag of weed called “Green Bastard” or “Steve French”?
It was announced on Wednesday that the legal marijuana company OrganiGram partnered with TBS Productions, the company run by Mike Smith (Bubbles), John Paul Tremblay (Julian), and Robb Wells (Ricky).
OrganiGram is a Moncton, New Brunswick-based licensed producer of marijuana. At the moment, the company is focused on medical marijuana but are preparing for the anticipated recreational legalization.
That’s where the boys come in.
A release on the agreement says the two companies will “develop branding, packaging, and a competitive product portfolio targeted towards recreational marijuana consumers and distributed exclusively by OrganiGram.” The deal also includes product placement.
Louis Thomas, the president of Sonic Entertainment Group who is representing the Boys in the deal, said in the statement that TBS Productions has been monitoring the weed situation closely “to best understand how we might be able to enter the cannabis space in Canada.”
“After our initial meeting with the Maritime-based executive team at OrganiGram, we all felt strongly that they were the perfect partner and the timing was right to move forward.”
Ray Gracewood, the chief commercial officer at OrganiGram, said the company needed to be strategic to prepare for the possible wild world of legalized pot.
“Brands will play a key role within the cannabis market space, and we’re devoting the thought leadership and developing our strategy well in advance of these expected changes to ensure we’re prepared,” he said.
Branding may not be a bad idea because as a wise man once said, it’s “survival of the fitness boys.”
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