Still from Moroni Matteo's Axe Murder prank
Annons
Annons
"Everyday sadism" is the label attributed to casual acts of sadism. These might range from a seemingly benign competitiveness in a violent video game through to more stealthy behaviours, such as stealing or manipulation. The consistent thread is a pleasure derived from the suffering of others. I wonder if there's an element of everyday sadism in online pranks. "There is a degree of narcissism. A lack of compassion, too," says Tony.In 2012, psychologist Erin Buckles undertook research into whether or not "ordinary, everyday people" are capable of acts of sadism. Seventy-eight undergraduates volunteered for the study, thinking they were being investigated for their tolerance to challenging and unpleasant jobs, choosing between killing insects, assisting in the killing of insects, cleaning toilets or submerging their hands in ice cold water. Over 53 percent of the volunteers chose killing or assisting to kill insects over the other two jobs.The "insect killing" was set up so that no bugs were actually harmed, though the volunteers did not realise this, electing to grind the insects to death via a machine that mimicked the crunch of the insects' exoskeletons. The more sadistic volunteers derived pleasure from killing the insects, and the more insects they killed, the more pleasure they derived. "It reinforces the sadistic behaviour via pleasurable experiences," Erin concluded in her study. This perhaps explains the escalation of the clown craze, from passive clowns frightening people up to clowns actively perpetrating acts of violence.In one study, 78 undergraduates were asked whether they'd rather kill insects, assist in the killing of insects, cleaning toilets or submerging their hands in ice cold water. Over 53 percent of the volunteers elected to grind the insects to death.
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Moroni Matteo's Axe Murder prankMoroni Matteo runs the YouTube prank channel DM Pranks Productions Early pranks include the mostly gentle "huge sneeze prank" and "confusing people", but some of the more recent videos you'll find on his channel feature a man in military attire chasing strangers with a flamethrower, a blood-stained "zombie" replicating axing someone's head off and, of course, a very literal killer clown.Ask Matteo about what compels him to scare people and he is peculiarly earnest, describing one of his pranks as "realising a childhood dream".How does he feel executing a prank? "I feel very good," he says. "There is a lot of hard work that goes behind my videos, sometimes months of work and thousands of dollars. I started the channel in 2013 after watching other people playing pranks and thinking I could do better. I wanted to have the highest quality videos on the prank scene.""A lot of this," says Dr Jeremy Phillips, senior lecturer in forensic psychology at the University of Chester, "is driven by the simple need to be liked."Like Tony Blockley, he recognises the influence of power and control. "People's behaviour is unpredictable. We mostly cannot control how they will respond to us. And if someone is not getting the response – be it respect or validation – their self-esteem requires, they will seek it out via extreme modes of behaviour," he says.Dr Phillips believes social media feeds into this – anonymous feedback on pranks only reinforces the need to do them. "People see others gaining kudos for these acts and want to elicit the same reaction," he argues. "You do not stand on the roadside dressed as a clown for no reason. You are expecting a reaction. You are expecting to be filmed."
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