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Photo by Steph Mitchell
Simon Rasmussen: We're all from Denmark, but live and work in NYC.Zenia Jaeger: I was buying my drugs from Simon back in the early 2000s.Simon: Yeah, Zenia and I were raving together in Copenhagen since we were in our early 20s, and then we met Jesper after moving to NYC through mutual friends here.What are your "day jobs"?
Jesper Lund: Besides working on Office, I do creative direction and photography, Zenia works as a makeup artist, and Simon does styling and consultancy.Where was the idea for Office born?
Jesper: On a hot August afternoon in 2014, Simon sent me an email about an idea he had for a magazine—Zenia and him had been discussing it for a while. We all met up the next day for a walk and talk in Central Park and we were generally feeling uninspired with most of the fashion magazines in New York and decided wanted to start our own publication.
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Jesper: Anything with integrity, wit, irreverence, and honesty.Simon: We are always looking for a point of view. The content—whether written or visual—has to have an opinion.Zenia: Yeah, I think it needs to get reaction. It doesn't matter whether you like it or not, just as long as you can't help having an opinion about it… That's Office.
One cover from the first issue of 'Office'
Zenia: Not really, once we had it pinned down that that was it. We like how dry it is and like the many title options that can start with office…. Office Slut, Out Of Office, Office Trash. We have an Office people Q&A section where all the portraits are shot in people's offices.What did issue one look like?
Jesper: From the beginning, we decided to do three covers per issue: a male, a female, and an alternative, whether that be art, set design, or still life. Issue one's covers featured Wiz Khalifa, Camille Rowe, and an empty office space in the outskirts of Paris. In terms of design, it was important for me that the magazine didn't feel too art directed. Some of our editorials are visually very overwhelming and I didn't want the design elements to compete with the images.How do you approach someone like Wiz Khalifa or Camille Rowe and get them on board for a mag that doesn't exist yet?
Simon: We have been working with Camille Rowe's model agency for a long time, and they know us individually, so there weren't any trust issues. I guess they also understand that sometimes you have to take risks, which also goes for the people behind Wiz Khalifa. We all had many years of experience in the business before starting up the magazine, and I don't think it would have been possible without our pre-existing network.
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Jesper: I have always been a huge fan of Harmony, so we hit his agent up. We knew that he had been spending more and more time in Miami after Spring Breakers and were curious about what he was up to. Initially, we wanted James to interview someone else for the issue, but that didn't work out so we thought it would be interesting to have the two of them talk. They cover a wide range of issue from the difficulties with Harmony's latest movie The Trap and his fascination with Florida, to the process of filmmaking, violence in movies, and Gucci Mane.
Photo by Steph Mitchell
Simon: Since I was a kid growing up in Denmark, I've been intrigued by American culture from Hollywood to hip-hop music to fashion and food. When I moved here, I wanted to explore that more. I found that strip clubs are a big thing here, and that strippers are not looked down upon as they are in Denmark. In the US, they have power, they have money, and they provide for their families. I wanted to see it with my own eyes and meet some of them. We did some research, and Caitlan, from our Office team, got through to Katrina, a manager at Magic City. We flew down to Atlanta, stayed for a couple of nights, and shot around ten different dancers in their home court. They were being themselves, fooling around naked.
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Simon: That it takes time, effort, persistency, a lot of emails, a lot of rejections, broken relationships (Jesper lost his girlfriend), divorces (I was divorced after issue two), couples therapy (Zenia is trying), maxed out credit cards…Zenia: There have been a lot of tough moments. When our last printer refused to print a beautiful image of a blowjob, I was really sad, surprised, and naively never thought that it was going to be a problem.Jesper: And it often happens that we have to cut pages or editorials that either don't fit, or, for some reason, don't live up to our expectations. This is really tough and something I will never get used to.
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Harmony Korine. Photo by Steph Mitchell
Jesper: Start your own magazine.Simon: Please don't, honestly.Zenia: Come intern for us—we are always looking: info@officemagazine.net.And finally, what does the future (near and distant) hold for office?
Simon: We recently launched our web shop, and in the beginning of November we are opening a coffee shop and newsstand at Canal Street Market . We are also planning on doing a sports supplement for issue six, focusing on the intersections among sport, design, and fashion.Jesper: We are also expanding our web presence and starting to do daily content later this fall… stay tuned.Office magazine is stocked here.Follow Amelia on Twitter.