JH Engstrom’s photo of the dual placentas from his newborn twins was one of our favorites from the issue. What’s not to like? It looks sort of like two flattened heads of cabbage all covered in blood and veins and vagina goo. When we decided to run VonZipper’s ad opposite JH’s photo, we thought we were doing our longtime partners a solid. Now, admittedly, I’m no ad-wizard, but it seems to me that having your company’s advertisement saddled up to an attention grabber like twin placentas slapped on blue tissue is the type of once in a lifetime opportunity that business savvy companies should be fucking clamoring over.
Unfortunately, the powers that be at VonZipper reacted to our genius placement of their ad like we put it next to something indescribably vile like blood-covered twin placentas. A slight dust up went down at the VonZipper offices and the marketing guy over there is in some hot water.
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This isn’t the first time we’ve landed someone on the chopping block over ad placement though–remember the 80s issue from way back in ’02?
The guys at OP didn’t find that line of blow on the cover the perfect, all-encompassing metaphor for the decade that we did, and our inability to see eye-to-eye led to the chewing out of more than a few of their ad people.
So what do you think, should heads roll at VonZipper, or should the bosses have a beer and pizza party for the marketing team?
Or maybe a placenta party?
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